When the podcast out-performs the ad spend.
A closer look at the clients we’ve produced for — the shows, the numbers, and what changed once we took over. The featured study is real; the two shorter ones are illustrative until we’re allowed to publish specifics.
Coterie Tax
Coterie’s in-house media buyers had a budget and a funnel. We had a studio, a mic, and their founder for one morning a month. Over six months, the podcast pipeline out-produced the paid channel — on organic, in half the cost-per-acquisition.
The setup
Coterie Tax is a tax-strategy firm serving high-earning professionals and small-business owners. Their founder had a clear, strong voice — and the kind of technical expertise that doesn’t compress into a 30-second ad. They were already running a capable in-house media-buying team placing targeted LinkedIn + Meta campaigns. Lead flow was real, but expensive, and the creative was starting to fatigue.
They didn’t need more ads. They needed a way to earn the conversation instead of renting it.
What we built
We launched Let’s Get Fiscal — a 45-minute interview show where the founder walks through real tax-strategy scenarios with guests from their client network. One half-day recording per month in our Scottsdale studio produced 4 long-form episodes, 16 short-form reels, custom thumbnails, show notes, and distribution across every podcast platform.
The critical piece wasn’t the long-form. It was the reel pipeline into LinkedIn — 4 clips per episode, designed for the feed, posted on the founder’s personal profile where her audience actually lived.
What happened
Within six months, strategy calls tagged “podcast / LinkedIn reel” outpaced the paid-media team’s attributed leads by 1.6×, at roughly half the blended cost per acquisition. Unlike the ad pipeline, the episodes keep compounding — clips from month two are still generating strategy calls today.
Her paid team didn’t go away. They became amplifiers of what the podcast produced, instead of the entire top of funnel.
What we’d do differently
We waited too long to publish the episode back-catalog as evergreen landing pages. Three months of content was doing its best work 90 days after publish — we could have shortened that loop by building the search-facing pages from day one.
“Our podcast out-performed our in-house media team at organic lead generation, at a fraction of the cost. We walk into the studio once a month and walk out with a quarter of marketing done.
- 4 long-form video episodes (audio + YouTube)
- 16 short-form LinkedIn reels
- 4 custom episode thumbnails
- Distribution on Apple, Spotify, YouTube + all major platforms
- Show notes + transcript per episode
- Monthly analytics + attribution review
- Monthly strategy session with the founder
PushPress
PushPress had the product — a gym-management platform the best independent gyms already trusted. What they needed was a public voice loud enough to match the ambition of reshaping the fitness industry. We built them the studio show that did it — and helped them crack open an audience that now watches them carry the category.
PushPress: Building a SaaS Empire in Fitness.
Dan Uyemura, CEO of PushPress, breaks down how he turned a gym-management pain point into a category-leading SaaS platform — and how long-form podcasting became a core pillar of their brand strategy.
- How authority content shortens the sales cycle in gym SaaS
- Building operator community through long-form conversation
- Why PushPress brought Pod Bros in as their production partner
The setup
PushPress isn’t just another SaaS tool. They’re the operating system for thousands of independent gyms — billing, membership, programming, retention. The product had already earned category leadership with the operators who knew them. But the people who didn’t know them yet — the next 10,000 gym owners, the capital markets, the category press — needed a way in. A website and a sales deck weren’t going to do it.
Dan Uyemura, the CEO, is one of those founders who thinks on-camera as well as anyone in the industry. The question wasn’t whether he could carry a show. The question was how to build a production engine around him that scaled without eating his calendar.
What we built
We launched The PushPress Podcast — a long-form interview show where Dan sits down with gym operators, coaches, and business thinkers who are actually moving the fitness industry forward. Every episode is filmed in our Scottsdale studio in a single half-day, then cut into long-form video, audio, clips, and thumbnails by our team.
The show isn’t a demo. It’s a conversation about the industry — and the product gets to stand in the background where authority content does its best work. Distribution runs across YouTube, Apple, Spotify, and a clip pipeline feeding LinkedIn + Instagram weekly.
What happened
Episodes like 7 Meta Skills Every Gym Owner Needs and the conversations that followed pulled 20,000+ net-new eyeballs into the PushPress orbit — operators who had never heard the brand name, now watching the CEO think out loud for 45 minutes at a time.
That audience mattered beyond the top of funnel. Inside the same window the show was scaling, PushPress raised a Series B to accelerate the next chapter — a category play that positions them to keep reshaping how independent gyms run. Podcasting wasn’t the cause of that round, but the show gave the story a public spine: a searchable, shareable, long-form artifact of how the CEO thinks about the category.
What we’d do differently
We could have built the blog pipeline alongside the podcast from day one. Long-form conversations are SEO gold when they’re transcribed, trimmed, and published as essays — and we were leaving that loop on the table for the first two months. It’s part of the standard pipeline now.
“Nick and the Pod Bros crew took us from “hey, we should start a show” to a polished, multi-camera podcast in a month. Members binge episodes and come to sales calls pre-sold.
- 4 long-form video episodes (audio + YouTube)
- 16+ short-form social clips
- 4 custom episode thumbnails
- Distribution on Apple, Spotify, YouTube + all major platforms
- Show notes + transcript per episode
- Monthly analytics + attribution review
- Monthly strategy session with the founder
Your next case study
is one conversation away.
30-minute call. We’ll map what your podcast could look like — the shape, the production, the attribution loop. No slide deck.